Socialize Launches Social SDK To Let Developers Unleash Communities Hiding in Mobile Apps

In 2008, Daniel R. Odio, Sean Shadmand, and Isaac Mosquera founded a mobile app development startup called PointAbout. The team had their first big success with AppMakr, a service that makes it easy to generate your own custom, native iPhone apps. The company started building custom apps for brands like Disney, The Washington Post, Newsweek, and Politico, bootstrapping until they raised $1 million last year from Mitch Kapor (founder of Lotus), Bill Lee, Rich Chen, Charles River Ventures, and others. In May, Three Pillar Global acquired the professional services -- or consulting branch -- of PointAbout. Since then, the startup has rebranded as Socialize, grown to a team of sixteen, and has been using the infusion of capital to build a new product to expand the use case and value proposition of AppMakr. Today, the startup is announcing the public launch of a software development kit (SDK) that will allow mobile app developers to add an in-app social networking layer to both new and existing mobile apps.

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