Peter Jackson Raises $2 Million To Go After Cause Marketers At The Experience Project

Cause marketing is taking off, with social networks like Facebook and Twitter providing the fuel, and companies are repositioning themselves to take advantage of these new marketing dollars. Peter Jackson, A silicon Valley veteran who was the CEO of Granite Systems and Intraware in the 1990s and sits on Eventbrite's board, is putting on his CEO hat again to take the reigns at the Experience Project. The company, which also runs Twitcause and Broadcause, is in the midst of raising $2 million from D.E. Shaw and other investors.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/VJboCvErIL4/

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