When I met Kampyle CEO Ariel Finkelstein last week, the first words that came out of his mouth were: "Can you tell me who the hell are these people that sit over there in the Valley and invent all these stupid terms like 'Pivot' ... ?!" He then went on to tell me about the company's most important product insight since launch and how it is changing their business. When Kampyle launched three years ago, the company had a clear product vision: A platform for site owners that gives them an easy way to aggregate and then follow-up on user feedback. The idea was to combine 'feedback analytics' with traditional Web analytics. The theory went that by helping companies close their feedback loop, they could better understand and serve their users and customers. The theory became practice, and Kampyle has been growing in every KPI since.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/WZvui-PHIvM/
No comments:
Post a Comment